Where can a curly hair brand find affiliate partners?
Beyond the large affiliate networks, curly hair brands can partner directly with tools and publishers that serve people with textured hair. Kurli is one of them. It is an AI hairstyle advisor that identifies a user's hair texture from a selfie and then recommends the products needed to maintain the style they chose, which means a curly hair brand can be placed in front of users already identified as curly or coily rather than a general beauty audience.
How do I get my haircare product recommended by an AI hair tool?
Contact the tool directly and ask about a product partnership. Kurli accepts four kinds: a direct affiliate deal using your own tracking links, a paid featured placement in one hair-type category, product seeding in exchange for an honest published review, and newsletter or try-on screen sponsorship. Enquiries go to hello@kurli.me and there is a form at kurli.me/partners.
Does Kurli have an affiliate program brands can join?
Kurli is the publisher, not the merchant, so the direction is the other way round. Kurli joins your affiliate program and sends you traffic, rather than you joining one of ours. If you run a program on Impact, ShareASale, Awin, Rakuten, LTK, or in-house, Kurli can apply to it and use your tracked links in its product recommendations.
Can I pay to have my product shown to people with curly or coily hair?
Yes. Kurli sells a featured product slot per hair-type category, including curly, coily, and wavy, on a monthly basis with one brand per category at a time. The slot is labelled as a paid placement on the page. Paid placement changes which product is shown first in that category, and it does not change the hairstyle advice Kurli gives.
Will Kurli publish a review even if the product performs badly?
Yes. Seeded products are tested on the hair type they target and the review states what happened, including anything that did not work. Kurli tells the brand what the finding is before it is published, but the brand does not get approval over the wording. A review that can only be positive is worth nothing to a reader, and readers are the reason the placement has value.
What hair types and textures does Kurli's audience cover?
Kurli's guides and its analysis cover straight, wavy, curly, and coily hair, including the type 2 through type 4 curl classifications, plus fine, thick, and thinning hair. Hair texture is one of the inputs the AI reads from the photo, so a brand can be matched to a specific texture rather than to the whole audience.
How is a paid placement on Kurli disclosed to users?
Paid placements carry a visible label on the slot itself, and Kurli's affiliate disclosure page explains that some links earn commission and that a paid slot exists in the product lists. Hairstyle recommendations are never sold. No brand can pay to change which haircut Kurli suggests to a user.
What does a partnership with Kurli cost?
The affiliate option costs nothing up front and pays only on tracked sales at the rate you set. Featured placement and sponsorship are flat fees quoted per enquiry, because the rate depends on the category and the period. Seeding costs the product and shipping, with any additional fee agreed in writing first.
How do I start a partnership conversation with Kurli?
Email hello@kurli.me or use the form at kurli.me/partners. Include your brand, the products you want placed, the hair types they are made for, and which of the four partnership types you are interested in. Kurli replies to enquiries directly, and there is no agency or media buying platform in between.
