Reach people whose hair has already been read as curly

A curl product only works on some hair. Paying to show it to everyone means paying for the people it was never made for, and then watching the click-through rate explain why.

Kurli reads hair texture as part of the photo analysis. Before a single product appears on screen, the audience has already been split into straight, wavy, curly, and coily. A brand buying the curly slot is buying the curly users. It is not buying a share of everyone and hoping the right people are in there.

The second advantage is timing. Kurli shows products after a person has chosen a new hairstyle and seen it rendered onto their own photo. They have already decided to change something about their hair. The question in their head at that moment is what do I need to buy to keep this, which is a much better question for a brand than what should I browse today.

This is the part that is hard to buy anywhere else. Social ads reach people who are scrolling. Search ads reach people who already know the product category they want. Kurli reaches people in the short window between deciding to change their hair and working out what that change requires.

Kurli publishes standing guides for curly hair, coily and type 4 hair, wavy hair, and frizzy and dry hair, plus a hair type chart covering type 2 through type 4 and a guide to hair porosity.

The curly guide covers roughly 2C through 3C: clear S-waves at the loose end, up to tight springy curls about the width of a pencil at the tight end. Tighter than that is treated as type 4 and is sold as its own category. You can read the coily and type 4 page if that is where your formula sits.

Buying by category matters more than it sounds. A rich butter made for tight coils will weigh down a 3A curl and get a poor result, and a light mousse made for waves will disappear on a 3C. When a placement is bought against the wrong curl family, the product underperforms, and neither of us gets anything useful out of it.

There are four surfaces, and you can open every one of them before you buy anything.

The curly and coily guides. These are the standing pages someone lands on when they are researching their own texture. See the hair-type guides.

The product step after a try-on. When a user renders a new style onto their own photo, the next screen tells them what to buy to keep it. For a curly user that means a wash, a leave-in, a definer, and a tool. Those slots can be your products. See the try-on.

The routine builder. A user describes their cut and texture and Kurli builds a maintenance routine for it. The routine names product categories, and the products filling those categories are the placement. See the routine builder.

The blog. Reviews of seeded products are published on The Kurl and linked from the matching texture guides, so a review keeps working long after the week it went live.

We do not publish traffic figures on this site. That is a deliberate choice, not a gap. Numbers on a partnerships page are almost never audited, and once one is rounded up nobody can tell which of the others were.

What you get instead: ask in your enquiry and we will send you what our analytics actually reports, with the date it was pulled and the tool it came from. If a figure is small, you will see the small figure. We would rather lose a deal at that stage than win one and have you discover the real number in month two.

What we can say without any number attached is how the audience is shaped. Kurli users arrive with a decision to make, because uploading a selfie is not a passive act. Texture is identified before products appear. The guides are organised by hair type, face shape, cut length, and hair concern, so traffic arrives pre-sorted into the segments a haircare brand already buys against.

A slot that has been paid for carries a visible Paid placement label on the page, and Kurli's affiliate disclosure explains the arrangement in plain words.

We do this because it is the rule and because it is the only version that works long term. In the United States, the FTC's endorsement guides require that a connection between an advertiser and an endorser which might affect how much weight a reader gives the endorsement, and which the reader would not already expect, is disclosed clearly and conspicuously. A paid product slot on a recommendation page is exactly that kind of connection.

We will not remove the label, shrink it until it disappears, or move it below the fold as part of a deal. If a placement only works when the reader cannot tell it was bought, it is not a placement we can sell you.

Some products do not do well in this context, and it is cheaper for both of us to say so before money changes hands.

A product with no clear texture fit is the most common problem. If the label says it is for all hair types, there is no category to put it in, and a recommendation that could apply to anyone reads as an advert to everyone.

A product that only makes sense after a long explanation is the second. The product slot in a routine gets a line or two of copy. A protocol involving four steps and a patch test is a blog subject, not a slot, and it usually does better as a seeded review than as a placement.

Price mismatch is the third. Kurli recommends a full routine, so a single item priced far above the rest of the routine tends to be the one people drop. That does not make it a bad product. It makes it a bad fit for the basket, and it may perform better in a review where there is room to explain what the price buys.

If we think one of these applies to you, we will say it in the reply rather than take the booking.

Send the brand name, the products you want placed, the curl types each one is formulated for, and which partnership option you are interested in. If you run an affiliate program, name the network and whether you accept tool and app publishers, because some programs quietly do not.

If you have a rate in mind, include it. We would rather start from your number than send a quote into a budget that was never going to fit it.

Use the form at the bottom of this page, or write to hello@kurli.me. It is the same inbox, read by the same person.