What we need from you, and what you get from us

Product name. Short. It sits in a list next to other products and a 12-word name gets cut.

One-line description, around 20 words. Say what it does and who it is for. Skip the adjectives, because they are the first thing a reader's eye skips too. The best-performing line we have seen in this format is usually a plain statement of the texture and the job.

Product image. Square, plain or transparent background, 1000px or larger on the short side. It gets converted to WebP and resized for the slot. Send the highest quality original you have rather than a web-optimised copy, since we cannot recover detail that was already thrown away.

Destination URL with tracking already applied. Whatever your network gives you. Send the final link, not a template we have to fill in.

Texture mapping. Which hair types the product is formulated for, and honestly which ones it is not. This is the field that decides whether the placement performs.

Price and availability markets. So a reader in a market you do not ship to is not sent to a dead end.

Performance claims we cannot check. If the line says clinically proven, we will ask for the study, and if there is not one the phrase comes out.

Medical or drug-adjacent claims. Anything that says a cosmetic product treats a condition, regrows hair, or reverses loss changes the legal category of the product and is not something we will publish in a product slot.

Comparative claims naming a competitor. We are not the right venue for a fight between two brands, and neither of you comes out well.

Absolute superlatives with nothing behind them. The best curl cream is not a claim, it is a noise, and it makes the rest of the line read as noise too.

None of this is us being difficult. A claim in a product slot sits inside a recommendation, so a reader reasonably treats it as something we are standing behind.

Monthly, for the period you are booked:

Clicks on your slot, broken down by hair type. The breakdown is the useful part. A total tells you the placement had traffic; the breakdown tells you whether it was matched.

Impressions of the slot for placement bookings, so the click number has a denominator.

A plain note on anything that changed, for example if a category was quiet because a guide page was being rewritten. We would rather tell you than let you find a dip and guess at the reason.

Sales and revenue stay in your own network dashboard, because that is where the source of truth is. We are not going to re-report your numbers back to you with our own rounding on top.

Personal data about users. No emails, no identifiers, no lists.

Photos, or anything derived from a face. Users upload selfies. Those are theirs. No brand gets access to them, to the landmark data, or to any face-derived attribute tied to a person. The privacy policy is the full statement.

Individual-level behaviour. You get aggregate counts, not a trail of what one person did.

Made-up traffic figures. We do not publish audience numbers on the site, and we will not send you a rounded-up one in a deck. Ask and you get what our analytics reports, with the date and the tool named. If the honest number is small, you will see the small number.

Enquiry to reply: a few working days, and you get a reply either way, including no.

Agreement to live placement: usually about a week once we have the assets, most of which is checking links and converting images.

Seeded review: weeks, not days, because the product has to be used long enough for the finding to mean anything.

Changes to a live placement: tell us and we will do it. A discontinued product should be flagged immediately, since a dead link is worse for us than an empty slot.

One inbox, read by a person: hello@kurli.me. Or the form at the bottom of this page, which lands in the same place.

If you are a hairstylist or salon rather than a brand, the stylist side of Kurli is separate and works differently.